PROFESSIONS:  Client Acquisition and Retention

Whatever professional service you offer, what is certain is that the effectiveness of a practice / firm in client acquisition, in the delivery of exceptional client service, in client retention, and in developing additional fee income will determine the success or otherwise now and in the future.

However, if you, or your fellow partners and colleagues have never had to ‘actively promote’ your professional services, then it may seem daunting to consider how to go about putting your client acquisition and client retention methodology together.

The bad news is most of us in our careers never set out to ‘acquire clients’; the good news is people who are good at client acquisition & retention are not born – they are developed using a professional approach – an approach we have researched, tested and proved to the satisfaction of many clients

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